Couch Potato

The couch Potato† Lifestyle â€Å"Couch potato†, a slang term to describe a person who spends most of the time sitting or lying on a couch. However, sedentary lifestyle is another term which commonly used as a medical term to describe a lifestyle with irregular psychical activities or exercise. People intend to spend more time sitting, surfing the Internet, working on a computer, watching television, and other activities that do not require much psychical movement or activities. Hence, this lifestyle Is more likely to bring harm to the society rather than benefits.This lifestyle Is most likely discovered In plopped and developing countries. People of all ages Like adult, teenagers, and children whom they live a sedentary lifestyle could be negatively Impacting each Individual lives. As an effect of sedentary lifestyle, children and teenagers are more likely to exhibit poor motor coordination. They often spent most of their time for their electronic gadgets. As we can see , It Is so common that children and teenagers carrying at least one electronic gadget regardless of what they are doing and where they are going, either they are in the washroom, during a meal, and even before their timed.Hence, a lack of physical activity leads to poor motor coordination: almost all of their time was allocated for their sedentary behavior. Childhood is a critical time for the development of motor coordination skills that will enhance a healthier psychically and mentally development. Therefore, it is important to educate them in setting up a proper daily routine, likewise, encourage children and teenagers to increase their amount of physical activities. On the other hand, sedentary lifestyle also has a variety of negative impacts on adults, especially working adults.Living a denary lifestyle is not necessarily means living a lazy or inactive life; somehow it can be very busy with work and family which caused them without inherent opportunities for physical activitie s. They often find difficulties in allocation of time for some exercise, thus, they feel energetic, body and mind become inactive, and as a result they fall into depression. Worst come to worst, once depression settles, they will be too depressed to carry out physical activities. Slowly, it leads to other diseases and illnesses. Sedentary lifestyle contributes to high risk sickness to people f all ages.Anxiety, obesity, depression, high blood pressure, diabetes, heart diseases, colon cancer, and kidney stones are all the major diseases and illnesses which risk the health of all people. Besides, premature death is increasing every year. Do not be surprise that the study has shown that Just by sitting still could cause premature death. The more we sit, the higher the risk of premature death. In conclusion, adapting to a sedentary lifestyle can be as harmful as Heroin. Although It Is now with the increasing number of people living In a sedentary lifestyle which goes not seem to be much hope moving away from It, but we are what we choose to be.Is Just a question of how â€Å"hunger† are we of resettling from sedentary lifestyle. Couch Potato By Lo-Nathan The â€Å"Couch Potato† Lifestyle â€Å"Couch potato', a slang term to describe a person who spends most of the time activities or exercise. People intend to spend more time sitting, surfing the internet, much psychical movement or activities. Hence, this lifestyle is more likely to bring harm to the society rather than benefits. This lifestyle is most likely discovered in developed and developing countries.People of all ages like adult, teenagers, and children whom they live a sedentary lifestyle could be negatively impacting each individual lives. As an effect of sedentary lifestyle, children and teenagers are more electronic gadgets. As we can see, it is so common that children and teenagers bedtime. Hence, a lack of physical activity leads to poor motor coordination; almost all conclusion, adapt ing to a sedentary lifestyle can be as harmful as Heroin. Although it is now with the increasing number of people living in a sedentary lifestyle which does not seem to be much hope moving away from it, but we are what we choose to

Bush Negroes

Columbus’ discovery of the New World in the late 15th century led to the establishment of colonies by European powers in that area. Eventually, the introduction of sugar in the Mid-17th Century gave rise to what would be known as the Sugar Revolution. A massive influx of slaves from Africa was seen during this period, as sugar required a substantial labour force.However, with hundreds and thousands of slaves being imported and only a few thousand whites to match them, the use of repressive measures through legal, psychological, cultural and physical means to control the slaves’ movement and to keep them on the plantation was of utmost importance in order to make up for this deficit. The horrors of slavery were so great that, even though they risked severe punishment, some slaves attempted to flee from their plantations. In fact, entire communities were established by runaway slaves in British Guiana and Jamaica.Moreover, these slaves, known as the Bush Negroes of Surina m and the Maroons of Jamaica, were able to survive despite the efforts of the Europeans to bring them back under their control. These two groups shared many similarities as well as differences, whether it both communities fighting with and making treaties with the Europeans or the fact that they defended their settlements differently. Also, they were differences between the social and political structure of these two settlements.To start with, both settlements fought with and made treaties with the Europeans. Also, both of these treaties were broken at some point in time. With the Maroons, two wars took place, the first after which the British Government in Jamaica came to an agreement with them. This treaty gave the Maroons freedom and possession of all the lands lying between Trelawney Town and Cockpit Country. In return, the Maroons’ promised not to attack white planters, help return all runaway slaves and assist the Government against external enemies or internal revolt.T he second war came about in 1795 as the Maroons felt they were being mistreated under the treaty that ended the first war. Eventually, the Maroons surrendered to end the war. The Maroon  leaders and Major-General George Walpole established that the  Maroons  would beg on their knees for the King's forgiveness, return all runaway slaves, and be relocated elsewhere in Jamaica. On the other hand, The Bush Negroes of Surinam made a treaty with the Dutch that granted them reedom and the right to occupy the interior, in exchange for them not stirring up slave revolts or raiding plantations. The Bush Negroes complied for thirty years, but eventually they resumed their raids on the European plantations. Despite their similarities, however, the settlements of the Bush Negroes of Surinam and the Maroons of Jamaica were different in many aspects, especially in terms of how they were defended. The Bush Negroes lived in circular clearings, with their dwellings being in the centre and their crops surrounding them.Their settlements were built in such a way that the lowest growing crops were closest to their dwellings and their highest being at the circle’s exterior. This was done for cover as well as food. More permanent settlements were surrounded by a â€Å"moat† (a deep, wide ditch surrounding a castle, fort or ton that is usually filled with water). The thick forest of the interior was perhaps the greatest protection that the Bush Negroes had, as it could only be penetrated by the use of rivers which, further into the interior, had rapids.The Maroon Settlements, like those of the Bush Negroes, were constructed with security foremost. The Maroons lived in the mountains, with the lower levels being more easily accessible and the upper levels more inaccessible. Few, if any British soldiers reached the upper levels of Maroon settlements. However, the Maroons also developed camouflage and ambush techniques in order to defend their settlements. For example, â€Å"bushing up† was a commonly used method of camouflage, as it would make them impossible to spot against the trees and plants that surrounded them.The Maroons would also bathe in a mountain stream, scrubbing their bodies with the leaves of a certain plant that gave them a fresh lemon scent. Then they would lie in wait in the brush that emitted the same odour, which would camouflage their scent. Additionally, there were differences in the political structures of these two settlements, as exemplified by the fact that the Bush Negro settlements were more politically and socially structured than those of the Maroons. The Bush Negroes were organised under leaders in a quasi-military (i. e. aving some resemblance to the military) life, with the lowest ranks performing the jobs that required little or no skill, such as subsistence (i. e. to maintain or support with provisions) and plundering the plantations on a nightly basis. On Maroon settlements, however, political and socia l structures such as these were non-existent. In conclusion, The Bush Negroes of Surinam and The Maroons of Jamaica were communities that consisted of slaves who, after enduring the horrors of slavery, took the risk of fleeing their plantations and established free communities.These two groups shared many similarities and differences, whether it was in their battles and treaties with the Europeans or the way in which they protected their settlements The focus of this extract was to show the similarities and differences between two settlements that consisted of slaves from who fled their plantations to escape the horrors of slavery, even though they risked severe punishment while doing so. From their battles and treaties with the Europeans to the way in which they protected their settlements and their political and social structures, these two groups were very similar, and at the same time, different.

'Magazines offer us a powerful way to look at the history of our Essay

'Magazines offer us a powerful way to look at the history of our society. No other medium better reflects the genuine concerns and interests of ordinary people than magazines.' - Essay Example The content of the magazine in generally controlled by the editor or the editorial board that is associated with the magazine. Thus the views of the people who are associated with the editorial board of the magazine get reflected in the content. There might also be guest writers who would provide their opinion about a particular issue or topic. This means that the magazine acts as a reflection of the ideas and the thoughts that are prevailing in the minds of the people who comprise of the higher strata of the society like the authors, politicians, economists, political practitioners as well as leaders of the countries where the magazines are being circulated. One of the most popular American Weekly that had been in circulation since the 1930 is the Time Magazine. The Magazine used to be published from the New York City and contained mainly the news of the political and the social events that used to take place in the country and around the world. The magazine was published in English. The popularity of the company spread to different parts of the world and there were different editions that were published from Europe, Africa and Middle East. One of the distinguishing features of the magazine was that there was specific issues and topics which were focused on a particular year and hence most of the articles published in that year revolved around that particular topic. For example, in the year 1989 the magazine started its planet of the year issue and was mainly focused on the various ecological imbalances and the environmental issues of the earth (Mott, 1938, pp. 78-89). The aim of the Time Magazine on its initial days was to make the readers aware about the magazine within a very short period of time. The element of fun was also incorporated in the magazine so that it could be distinguished from the conventional newspapers. The TIME Magazine was criticised as being one of the magazines

LEGAL ISSUES FOR MANAGERS - ethics assessment Essay

LEGAL ISSUES FOR MANAGERS - ethics assessment - Essay Example rohibits the company employees from accepting gifts from anyone who deals with the company and whose influence can benefit directly or indirectly the donor. Jessica’s acceptance of the paid holiday trip from a customer is against the provision of the code to avoid a conflict of interest. 3. In dealing with the uncles company Jessica should avoid any further direct dealing with the company. She should let some other company employee who has no relation with the owner of the company do the transactions. In compliance with the prohibition of clause 3, sub clause (a), the cutting of direct business dealings with the uncles company is essential to avoid conflict of interest. On the issue of accepting gifts from companies or individuals, according to prohibition by clause 3, sub clause (d), Jessica should decline the paid holiday offer. The offer compromises the interest of the employee and ends up in a conflict of interest. Clause 6 provides that the company seek to outperform its competitors in an honest and fair way. The plan for the exchange of a competitors plan is against this provision and Jessica should not pay the requisite amount for the plans and dismiss the offer advances altogether. 4. The potential breach concerns the requirement that the company demands honest and accurate information as regarding accounting procedures. The accounting records should reflect accurate and authentic information that are in conformity with the company’s internal audit, accounting and legal requirements. Clause 7 prohibits the maintaining of undisclosed records by the company as done by the chief financial officer and the internal auditors. The action James should take is to report the matter to the senior ethics officer as provided for by clause 8. 5. The situation in south Africa where Jessica noticed children working in the factory are against paragraph 6 of the Norms of the Responsibilities of Transnational Corporations and Other Business Enterprise with Regard to

The Argument in Favor of Arabic in Qatari Schools Term Paper

The Argument in Favor of Arabic in Qatari Schools - Term Paper Example Those who are elated believe that this is a â€Å"validation of their mother tongue† (Huge Response), while those who are opposed are incredibly worried about the job opportunities for graduates, as well as the universities international accreditation (Compromising). Thought his decision is doubtless controversial, it is also incredibly necessary – Qatar university has been bowing to international pressures and dissatisfying its student population for too long with its regressive insistence that all courses, regardless of subject, be taught in Arabic. This decision takes important choices out of the hands of students, where they belong. Probably the single most important reason to back this decision is that it further empowers students at the university to be in control of their own education. Previous to this decision, it was necessary for everyone entering the university to pass an English aptitude test (Arabic vs English), and those who failed to do so would have to spend one or more years on their English aptitude before being admitted. This is an incredibly foolish decision, as it forces every student, regardless of their particular need or career aspiration to undergo what could be for them unnecessary training. There is nothing stopping members of Qatar University who will need specialized English training to accomplish their goals in their careers from taking those English courses, yet this stops the wasteful practice of forcing someone who, for instance, is certain they want to achieve a career in the Qatari government, from learning a language that will not be useful to them. Beyond simply giving those who do not need specialized English the opportunity to learn without forcing themselves to learn a foreign tongue, this decision also provides more freedom for those who do wish to learn English as part of their education. Previously, such English abilities were a prerequisite to taking any class at the university. Now, students can choose when and how to be able to strengthen their English skills – they can do it before they attend the university, as they would have had to do under the previous system, but they can also now choose to take English classes along with their other studies, or even examine their job prospects after graduation, and then take additional English as necessary. When one examines the subjects covered by this decision, it simply makes good sense. The subjects now taught in Arabic will be â€Å"Law, Media Studies, Business Administration and International Affairs† – which all make sense to be taught in Arabic. Though in the 1980s it might have been necessary to speak English to succeed in those areas, more and more Arabic will be the norm as Arab countries grow more powerful and prominent on the international stage. Why, for instance, would someone studying Qatari law need to speak English? The law they will be studying and practicing is written in Arabic. Furthermore, more and more international corporations are establishing Arabic as a language of commerce so English requirements are less stringent than they used to be. Finally, a majority of students support this decision – by about twenty percent (Huge Response). It is understandable that many people think speaking English will be helpful on the job front and on the international stage – but this does not mean that it should be a required course for students at Qatar University. The job prospects of Americans would certainly be improved if they had knowledge of

Room management Essay Example | Topics and Well Written Essays - 1500 words

Room management - Essay Example dustries mainly deals with perishable products, such as hotel rooms, meeting room in a hotel and banquet hall, and thereby, utilize the term revenue management to combine fixed capacity and inventory of the hotel. Revenue management strategy helps to discriminate between the customer who seeks for low cost and minimal service, with some other those are radically paying more attention on high quality service and convenience level. Kimberley et al. (2010) describes revenue management as a means to innovation. It helps hotel managers to create new product and service and also the associated pricing strategy. According to Talluri and Ryzin (2004), revenue management strategy accounts for 53-75 % of its total revenue, although in reality there are some hotels that have experienced much higher impact. In a hotel, the revenue management strategy helps to control and manage the overall revenue efficiently. It is very important especially for the big hotel chains, to reach their customer’s expectations and manage technological tools such as computer program and reservation system in an appropriate manner. Thus, hotel sector needs to make sure that rates charged by them are suitable for the market, seasonality and competitor set. Revenue management strategy is extremely advantageous to company as it allows an organization to provide personalized service to its customer irrespective of the capacity of the customers. Investment in this strategy helps to categorize the significant market segments and creates valuable market opportunities (Irene, 2005). Revenue management is not about setting and updating the price strategy, but updating the availability of price strategy during the booking period. Revenue management helps the hotel to customize their pricing strategies according to the individual needs of the customers. This helps the hotels to extract consumer surplus and transforms it into organizational surplus, which results in increasing the overall profit of the

Company law has failed to provide a solution to excess pay Essay

Company law has failed to provide a solution to excess pay - Essay Example It can be seen that the remuneration committee has a great role to play in as far as maintenance of the appropriate level of the directors’ remuneration is concerned. The directors’ remuneration is mainly comprised of the following: salary, bonus, stock options, restricted share plans, pension among other benefits. There is a close link between agency problems that shareholders have in managing the directors. Berle and Means in case of the The Modern Corporation and Private Property (1932) have identified some problems that are caused by separation of ownership as well as control in US companies around the 1930s. They realised that big companies had share ownership that is dispersed which entitled the board of directors to exert control over the company instead of the actual shareholders. If the directors run the company for their own benefit, this can cause significant problems since they may end up awarding themselves large pay packages as well as benefits. Thus, in order to resolve this crisis, the role of the remuneration committee has been put under spotlight by the Greenbury Report and The Code. The Greenbury Committee was established after widespread public concerns were raised over the excessive amount of money paid to directors of both quoted newly privatized companies. When this code was published in 1995, it specifically dealt with the question of directors’ pay and the bulk of its recommendations were made from the earlier Cadbury Report. The Greenbury Report has recommended that directors’ pay should be linked to the company’s performance. It also tries to address the problem of rewarding directors who have failed to run the company but at the end of the day get away with handsome benefits. The main aim of the remuneration committee is to prevent the directors from deciding their own levels of remuneration. The Greenbury Report has recommended that the

Feeding 9 Billion Essay Example | Topics and Well Written Essays - 1500 words - 1

Feeding 9 Billion - Essay Example Various sources through which greenhouse gases are emitted include trains, airplanes, cars, trucks and carbon dioxide (CO2) emission from factories among others. Currently, agriculture is determined to be the prime factor responsible for global warming due to augmented emission of methane and carbon dioxide. Additionally, agriculture is one of the major factors accountable for global warming for growing demand of food (Nationalgeographic, 2014). Global warming has been adversely affecting the environmental conditions of the earth owing to increased temperature along with changing climatic scenario. Presently, agriculture is considered to be the leading factor accountable for global warming due to increased food requirement for the growing population. Agricultural activities have been emitting greenhouse gases in an increased manner in the form of methane gases from cattle as well as rice farms. Fertilized fields are also identified to release nitrous oxide and additionally, carbon dioxide is released from deforestation of rain forest for raising livestock and growing crops. Agriculture is required to be provided with adequate water supplies for farming operations. Contextually, farming operations are one of the prime sources of water polluter as rivers, coastal ecosystems and fragile lakes are polluted with manure as well as fertilizers. In this regard, agriculture has been recognized to adversely affect biodiversity owing to deforestation and extinction of wildlife (Brown & Sovacool, 2011; Mohr, 2005). Contextually, agriculture poses diverse challenges and threats for the environment due to increased population rate and growing demand of food. Subsequently, agriculture is used in an imminences manner to meet the growing demand for food by the augmented pollution. In this respect, in order to meet the increased food demand of the global population, agricultural

Essay on employability Example | Topics and Well Written Essays - 1250 words

On employability - Essay Example The recent world economic downturn and the pace countries will adopt towards recovery will translate to changes in statistics regarding employment and related practices e.g. selection and recruitment. This paper will discuss employability in light of my career direction and how this is in alignment with the current labour market. Career plans after graduation Employability is a huge concern to me but the course that I am pursuing i.e. Information Technology and Business Management has a good inclination in the job market. However, it is important to note that the type of organisation, professional level and type of job are important in determining short term success. Higher Education Institutions are meant to offer students better employment prospects (Yorke and Knight 2004). The plans that I have set aside after my graduation relate to becoming an Information Technology Project Manager. This is a position whose role is being redefined the world over due to the volatility of the IT f ield as well as that of managing related projects. Technology is quite dynamic with many changes happening all over the world that aim at enhancing ways of doing business. Managing IT-related projects will therefore require someone who is highly dynamic in regards to their general outlook of things as well as be able to timely capture emerging trends. Furthermore, project management in the IT sector is requiring managers to embrace the globalisation aspect of doing business and current marketing strategies of customers in the highly competitive global arena. Failure to adopt these in IT project management renders a manager irrelevant. It is therefore important to look deeper into my education landscape so far as well as in the near future and assess whether I am employable as an IT project manager. Employability in relation to the Article As the article by Brown et al. suggests, employability is relative depending on whom and where it is being analysed (Brown, Hesketh and Williams 2 002). IT industry in the current working environment requires personnel who have adequate knowledge in business management. The reason for this is that IT connects all departments and personnel within an organisational setup whether small or large. Those people working in the IT department therefore need to have adequate knowledge of all business operations. Having studied business management, I stand to understand how projects need to run till completion and when numerous departments are involved in ensuring success. The labour market especially in the UK has balanced all sectors relatively well and the fortunate occurrence is that all these sectors depend on IT to function internally and to interrelate (Meister 1998). The preference of taking IT project management as a career is based on the labour market limitations towards the range of jobs one can render application. Studying Business Management coupled with Information Management makes me think that project management in IT is an appropriate choice and that I have a chance of acquiring a job as a project manager. This goes ahead to prove the social construction of employability. On the other hand I would rather not take a receptionist job based on the social connotation that such is not appropriate for a person bearing my credentials. Considering the above relationship between labour market, employability and education

Isolation, Enumeration, Identification and Confirmation of Lab Report

Isolation, Enumeration, Identification and Confirmation of Food-Poisoning Microbes from Food ( ) - Lab Report Example In our experiment we will test 10g of lettuce for presence of bacteria that presumably caused outbreak of food-poisoning in a local school. Several children have been complaining of diarrhea, abdominal pain and some have started passing blood in their stool. The lettuce was on the menu as a fresh salad 3 days earlier. We will try to conduct microbiological investigation of the bacteria that are present in the lettuce. Then we will identify if there are present any organisms that can cause food born infection. If organisms are found we will try to find the specific group of bacteria. Also we will have to calculate the concentration of these bacteria and made a conclusion if this concentration is sufficient to cause a disease. In order to test for presence for bacteria we will prepare the food sample for examination. The lettuce was placed in Maximum recovery diluent (MRD) which is an isotonic liquid that contains small concentrations of peptone and it is used to maintaining the viability of eventually present organisms in the food. We than placed the lettuce in 90ml of MRD and put it in the stomacher for 30 sec. The stomacher transforms the food sample into homogenous suspension and promotes the releasing the bacteria into the liquid medium (MRD). We than made different dilutions of the suspension (10-1 10-2 10-3 10-4 10-5 and 10-6) and inoculated them on different agar mediums. We used: Nutrition agar that was inoculated with 10-6 dilution of the suspension had 196 colony forming units, and according from the provided guidance, this dilution was used to calculate the colony forming units per gram according to the formula cfu/gram = No. of colonies x 10 x dilution factor. According to the formula the result nutrient agar produced 10140 cfu/gram. The Violet red bile glucose agar (VRBG) that was inoculated with dilution of 10-6

Christian attitudes to Infertility Essay Example for Free

Christian attitudes to Infertility Essay Infertility is the inability for a couple to conceive a child by the natural processes or after a year of trying. This can happen for a number of reasons. One of the reasons could be stress. As we live in a society with high expectations for people to be successful it puts people under enormous amounts of stress which could cause them to become infertile. Another problem a couple could face is that either the man or woman could have been born infertile or one of them has an STD (sexually transmitted disease) . Another could be dieting , as some women and men diet excessively to reach size zero it causes the womans periods to stop which will in turn cause hormone imbalances which may make a woman infertile. Women could become infertile for a number of other reasons such as smoking, alcohol, age or being overweight or underweight . Men can also become infertile for a number of reasons such as alcohol, drugs, age and radiation and chemotherapy treatments for cancer. This makes life hard for married couples because the wish for a child is too strong. Although some couples can accept god chose for them not to have a child , some others will go to any lengths for a child. There are a number of different treatments for infertile couples. The most common is In Vitro Fertilisation (IVF).’In Vitro’ means ‘in glass’ in latin which is the way the egg is fertilised. It is a technique were an egg is taken from the womans womb and placed on a dish and sperm is taken from the man and used to fertilise the egg on the glass . Once the egg has been fertilised and has began to grow as a fetus it is implanted back into the womans womb where it grows for 9 months. The second is Surrogacy. Surrogacy is where another woman carries the baby for another couple who are unable to do so. An egg is taken from the infertile woman and a sperm from the partner and is fertilised then inserted into the surrogates womb where it grows and when the child is born it is given back to the couple. Another treatment is Artificial Insemination By Donor (AID) . This is a treatment where the sperm of a donor , who is usually unknown to the couple , is medically inserted into the neck of the womans womb where it fertilises the egg and grows into a child . The final treatment is egg donation . This is similar to AID ,only an egg from a donor who is usually unknown to the couple , is fertilised in a lab then medically inserted into the infertile womans womb to grow into the child . Georgia Allen AO2 Christian attitudes to infertility. Catholics have very strong views about infertility treatments which require research which are done on embryos which Catholics see and class as a human life. Catholics are completely against IVF as it leads to spare embryos being created and then are being used for experiments both scientific and medical. The embryos may even be thrown away , Catholics are against this because it is a life of a child and it has rights . Catholics are also against infertility treatments because children are supposed to be created through and act of love and infertility treatments interfere with what Gods plans for that couple and no body has the right to play God. Other Christians have opposite views about infertility treatments than catholics. They think infertility treatments are a good thing as it brings new life to the world and makes a couple happy. Some Christians might object to treatments where a donor is involved as some people class this as adultery because it involves somebody else in the marriage and that is wrong because it is in the ten commandments. They do agree with AIH as it involves no third party and is just between a husband and wife. Some Christians are against fertility treatments for unmarried couples or woman past the child bearing age and even homosexuals. As they think that it is not the way God planned it to be . Muslims agree to most treatments as long as they involve no third party and all natural methods of conception have failed . Muslims are completely against surrogacy and adoption . Muslims believe treatments such as AIH and IVF are ok because they use the sperm of the husband and no other person is involved. Islam is against AIH because it has been donated by another man and is seen as adultery .

Factors That Affect Travel And Tourism

Factors That Affect Travel And Tourism TERM OF HOSPITALITY INDUSTRY Service providers such as restaurants, hotels, motels, inns are classified under the umbrella of the hospitality industry. The hospitality word come from a French word hospice meaning to provide care for travelers from distant countries to feel at home in the county they are visiting. Hospitality industry is growing by day and it span all over the world. 1.2) Advantages Our country Malaysia will gain a lot of advantages from the hospitality industry as this industry will create job opportunities for the country and increases the revenue of the country through tourism. Taking for example the high level or the 4/5 stars hotel like Golden Sand Hotel, having to hire enough man power or part time workers to cater for the increase of tourist. Workers need will be at the Front Desk department and the Housekeeping Department. This not only benefits permanent staff but also those students who need extra income to finance their studies. The hospitality industry is not the only industry which will profit when the numbers for tourist from other countries increases. Every industry players in the country also wants to gain some profit such as when tourist visit a country for a day or more they would have to search for a suitable place to stay. Looking for accommodation one has to assess the purpose of their visit and Traders Hotel is the best choice for business visits. If the tourist visiting a country to relax themselves, then budget hotels and above would be a better choice. Food and Beverage Industry is the second industry which will benefit to earn a large amount of profit. Travellers visiting a country will travel around to find food when hungry. Malaysia food or our local cuisine will be their choice and with this income will be generated for the Food and Beverage Industry. In case any local wishing to operate a restaurant out station, tourist will have to the opportunity to try it and their food will be easily be accepted, Tourist from countries like Gengland, Germany and Japan were impressed to see our beautiful beaches and our historical buildings. The tallest tower in Kuala Lumpur, the Twin Tower will be a great surprise to them as their country does not have such tall tower or structure. They will also tell their friend at home of the magnificence things that Malaysia has offered. Malaysia will create a name for herself when tourist visits Malaysia. With this the hospitality and tourism industry will bloom when the satisfied tourist return to visit. Malaysia Visit Malaysia Year promotion will be permitted to put up posters advertisement on the public transport. Business and trade opportunities will flourish with visitors visiting Malaysia via the Hospitality Industry. They will be captivated by some of the resources that Malaysia can offer such as rubber and tin ore and in return the economy of Malaysia will improve. Science and Technology in countries like America, China and Japan are more advanced than Malaysia who is still slightly behind will gain better knowledge by learning from these advanced countries. The professional and cons of everything. The benefits of the Hospitality Industry are that it will make Malaysia shine but at the same time it will also bring in some disadvantages to our country. 1.3) Disadvantages The increase in crime rate is what we see as the most disadvantages that our country will face. It must be forgotten that al tourist from other countries that apply visa to visit our country comes with good intention. There may be some criminal from other countries coming to Malaysia to escape from the law of their own country. They might commit crimes in our country such as murder, robbery and other things associated with crime. On the other hand, visiting tourist from other countries visiting Malaysia, they will stay in hotels and this in return bring in profits to the lodging Industry. This is good for our country. With the increase in arrival of tourist there might not be enough rooms to cater especially during the peak season. Three or four stars hotel normally does not have a lot of rooms unlike the five star hotels, so the question is where are these travelers going to stay? These day, frequent raids have been conducted on night sport, entertainment outlets, bars and small shady hotel to wipe out foreigners who enter the country on tourist visa as many have exploited their visa by working illegally in the country especially in the night entertainment industry. This has caused a lot of home to break as the men would visit these places frequently, thus divorce rate might increase by 40%. Another factor to be looked into is the policy of the government caught between the two sectors. They might be caught in between upgrading the airport or to build new factories. At times the choice made may not be correct. If upgrading the airport is their choice than the Hospitality and Tourism Industry will flourish and on the other hand they might ignore the development or manufacturing industry. At such the countrys growth will not be in balance. Culture change and beliefs will be another factory that Malaysia needs to address due to the arrival of tourist whereby they will bring in such cultures and beliefs that may not benefit our country. One example is the dressing whereby our youngsters were influence to start wearing western dressing which is short and revealing. Due to all these our conservative nature, old tradition will phase off and soon forgotten. In conclusion, Hospitality Industry needs to be upgraded so as to generate enough income for the countrys development. On the other hand our government needs to put in more effort to preserve the tradition of our country. 2.0) QUESTION 2 Find out the factors that affecting travel and tourism. Explain in detail. 2.1) FACTORS THAT AFFECTING TRAVEL AND TOURISM It is the dream of every country to be listed as the first country one would like to visit for holidays or business. The popularity and so is the economy will be increased when having tourist from other countries. Hoping to draw in more tourists most countries are frequently into ways to develop or improve or upgrade their tourist spots. To further attract tourist promotions and advertisement have to be done often. There are several factors that can have negative effect on the Travel and Tourism Industry which cannot be avoided such as below. Weather Conditions One factor that can deter a tourist from visiting a country is weather which human do not have the capability to combat it since it is the product of nature. If a country encounters extreme bad weather such as a blizzard, heat wave or heavy snow fall off no tourist will want to make that visit. During certain times of the year some countries experience heavy rainfall resulting in floods and that will hamper the tourist to make visits as it will be very inconvenient to do shopping or sightseeing. Natural Disasters Earthquakes or tsunamis are act of god and cannot be controlled by human. During any earthquake occurrence loss of lives, serious damaged to properties and infrastructure will be badly damaged. Taking for example the recent earthquake that hit Japan. All tourists had their booking for the holidays either have their booking cancelled and some opted for change to a safer destination. Disease Outbreaks or Plagues A human brain works better compared to that of animals and that allows us to think logically. In case where there is an outbreak of disease and plague in a country, tourist will avoid making visits to that country. To persuade a tourist to visit a country down with such disaster is not easy especially those who do not want to take any chance of falling ill. No tourist would like to take chances or put their family in danger by going to such affected places no matter how much the visit means to them or for whatever reasons as some disease like Severe Acute Respiratory Syndrome (SARS) would be fatal. Countries at War No tourist of sound mind would like to visit a war-torn country. People visiting this war-torn country are mostly journalist sent to cover news of the war and also some who would like to see the suffering of the people of that country. During such period the government of that country is more concern about winning the war and not attracting tourist. In short that very country will no longer have places of attraction or scenic beauty which is safe for tourist from other country to admire or enjoy as lives will be lost daily due to the unrest. Who would like to be caught in the crossfire of the two opposing forces in the country? Economy In times of economic recession people will be more careful in the way their money is spent. Saving money will be their main agenda and the money they will spend will be concentrated on food instead of other shopping. Even though there is a need to have a break they will go to a places nearer to home where they do not have to pay accommodation charges or other charges which were increased to cushion the inflation by staying in hotels for a day or two. Tourist will also be discouraged to travel until such time when the recession is over. Season The kind of holidays and the climate suitable is the decision tourist takes in consideration when planning their holidays. Some tourists prefer to visit countries during winter to enjoy the snow and also winter sports. Older people prefer to go to countries to enjoy the sunshine because most of the older people dislike cold and freezing places. Family with children will definitely look towards holidays in places where they can share the fun with their children in theme parks like Sunway Lagoon and etc. Insufficient Promotions or Advertisements Tourist will not take chances to visit places that they are not well informed about the people, country and sceneries. They might not be able to visualize if the country they are visiting lives up to their expectation. In conclusion, a country well maintained free from diseases, minimal crime rate, good economy and free from war is the most preferred destination a tourist would look forward to.

Sensation Seeking And N100 Psychology Essay

Sensation Seeking And N100 Psychology Essay This research seeks to examine the relationship between event-related potentials, specifically the N100 component, and the personality construct of sensation seeking. Nine students enrolled in a university level introductory psychology course received credit for participating in this study. With the use of an electroencephalogram, voltage information in the brain was recorded while the participant listened to auditory stimuli including a target, standard, and random tone. After separating participants based on high and low sensation seeking scores and comparing that with an event-related potential developed from the EEG information it was shown that those high in sensation seeking had higher amplitude and a longer latency at N100 than low sensation seekers. This shows that one of the components of sensation seeking, boredom susceptibility, may have had an effect due to the repetitive presentation of stimuli which resulted in lower amplitude at the N100. Sensation seeking and N100 This study seeks to examine the relationship between levels of sensation seeking and event-related potentials (ERP), specifically the N100 component. Using ERPs to compare with personality constructs is effective because the stimulus can be time-locked to the brain activity that is being recorded and analyzed to see how the person is reacting whether on a conscious or unconscious level. Sensation seeking, as described by Marvin Zuckerman (2007), is a trait defined by the seeking of varied, novel, complex, and intense sensations and experiences, and the willingness to take physical, social, legal, and financial risks for the sake of such experience. Sensation seekers are attracted to high risk sports such as sky diving and mountain climbing, they experiment with a variety of drugs, and are sexually promiscuous in that they have a varied range of sexual partners. High sensation seekers will assess situations as low risk vs. low that will see a higher risk; even still highs will anticipate more positive arousal whereas lows anticipate fear and anxiety. Sensation seeking correlates with dominance and adventurousness, but not with neuroticism or anxiety. High sensation seekers tend to be associated with non-conformist groups and are attracted to abstract stimuli. There are four dimensions of sensation seeking that are used in Zuckermans sensation seeking scale that help determine if a person is a high or low sensation seeker. The first component is thrill and adventure seeking (TAS). If someone is high in TAS they will exert a need to be involved in activities that give them unusual sensations and experiences such as moderately risky sports. This is where activities like mountain climbing and sky diving come into play. The second aspect is experience seeking (ES) which describes the attraction to non-conformist groups. A person scoring high in experience seeking will seek out sensations and new experiences through the mind and the senses and through a nonconforming lifestyle. Activities include things like enjoying abstract art and traveling to new and different places. Disinhibition (DIS) reflects the involvement in wild parties, susceptibility to drugs, and promiscuity. Disinhibition alone can be normal, but when paired with aggression it can be a sign of psychopathy. The last subscale is boredom susceptibility (BS) defines the aversion sensation seekers have to monotonous tasks and people they find to be boring. For example, Zuckermans stimulus deprivation task found that high sensations seekers, when in a room for any length of time with no visual or auditory stimuli got restless and bored (Zuckerman, 2007). Zuckermans theory for the biological basis of sensation seeking started with his monoamine oxidase (MAO) theory. He hypothesized that high sensation seekers have low MAO compared with low sensation seekers having high levels of MAO. Monoamine oxidase is a neurotransmitter regulator. MAO regulates the level of monoamines which include norepinephrine, dopamine, and serotonin. High levels of MAO result in reduced sensitivity to a stimulus and conversely low levels increase sensitivity. This is because if there are high levels of MAO there are lower levels of monoamines and vice versa. In summary, high sensation seekers have low levels of MAO which result in an increase of sensitivity to stimulus. The negative correlation between MAO levels and sensation seeking is also indicative of a relationship between sensation seeking and the levels of catecholamine. High levels of MAO are found in the limbic system. The limbic system is involved in pleasure and sensitivity to reward. Zuckerman wor ked under the assumption that this sensitivity in high sensation seekers produces alertness and interest in novel stimuli associated with strong orienting responses. He then merged his theory of MAO with another theory that connects the limbic system activity with levels of catecholamine and sensation seeking. It explains that dopamine controls the readiness to explore and approach novel stimuli in the environment and norepinephrine regulates the sensitivity to, or expectation of positive reinforcement (i.e.) norepinephrine and dopamine together are two components of the reward system. The nucleus accumbens (NA) is part of the limbic (reward) system and hypothesized to be the major center for sensation seeking. This may be because there are higher levels of dopamine found in the NA. Therefore, this theory relates the attributes of sensations seeking to low levels of MAO, resulting in high levels of catecholamine (dopamine and norepinephrine) in the limbic system (reward center), whi ch ultimately increases readiness to explore and approach novel stimuli in the environment and sensitivity to stimulus and positive reinforcement (Zuckerman, 1983). An event-related potential (ERP) is a wave form developed by averaging epochs from data collected using an electroencephalogram (EEG) that is a time-locked representation of the voltage activity in the brain reacting to the stimulus presented (Rugg Coles, 1995). ERPs allow analysis of stimulus on a neurological level. Like this study, it can be used with personality constructs or psychological disorders to study their effects on the reaction to stimulus in the environment. The amplitude of different components in the waveform are indicative of the strength of the reaction and the latency represents the time it takes for the reaction to occur. The EEG itself is useful, but almost impossible to use its data because its such a general collection of information. ERPs act as a funnel for important information that fine tunes the data collected with the EEG that result in data that can pin point neurological reaction whether conscious or unconscious. This is another reason ERPs are useful , they allow researchers to collect data that the participant may not even be aware of (Rugg Coles, 1995). N100 (N1) is a negative spike at approximately 100 ms after a stimulus has been presented. N1 amplitude seems to be associated with detection of a stimulus. The onset and offset of a stimulus will elicit a N1 where as the repetition of a stimulus will show a reduction in N1 amplitude. N1 does not explain any content information about the stimulus presented, it will only express when a stimulus is in the environment. Within the confines of this study using the oddball paradigm with auditory stimuli, the N1 could have been increased in amplitude by creating a larger time gap between the presentations of stimulus. Since the N1 is elicited at the onset of stimulus, by increasing the time between auditory tones the recognition of a new stimulus is larger. Another way to manipulate the amplitude of the N1 is to repeat the stimulus in random time intervals for silence length (Atienza et al., 2001). N1 amplitude can also be increased by increasing the intensity or frequency of the continuous stimuli (Naatanen, 1990). Sensation seekers have a stronger curiosity or willingness to investigate novel stimuli which means they will have stronger orienting response (OR). Orienting response occurs when presented with a moderately intense or novel stimulus. Although this study is focusing on standard stimuli it can still be considered novel. Novel, in this regard, does not mean the complexity of the stimuli; it means novel to the participants environment. Sensation seeking has been positively correlated with orienting response to a novel stimulus. According to Naatanen (1990), N1 has high amplitude at the onset and offset of stimulus. It seems to represent the participants initial response to the onset of auditory stimulus which can also described as an orienting response. Research conducted by Atienza et al. (2001), found that components of the N1 were involved in the initiation of an orienting response. Operating on the assumption that N1 is indicative of an orienting response and that high sensation see kers have stronger OR it is hypothesized that those high in sensation seeking will have a shorter latency and higher amplitude at N1 than low sensation seekers. Method Participants Nine undergraduate university students were given course credit to be involved in the study. The male and female participants were recruited from introductory psychology courses. They were required to complete five personality questionnaires. The Eysenck personality questionnaire-revised, agency and affiliation questionnaire, BISBAS, ten item personality inventory, and the sensation seeking scale were used to assess the participants personality traits. From the total sensation seeking score participants were split into two categories: scoring high on sensation seeking (4) and low on sensation seeking (5). Materials The sensation seeking scale is based upon the four subscales of the personality construct: thrill and adventure seeking, experience seeking, disinhibition, and boredom susceptibility. The scores for these four subscales are added together to give the total sensation seeking score. An electroencephalogram (EEG) was used to record voltage activity in the brain while presenting the participant with auditory stimuli. It is hooked up to an amplifier that projects a variation in voltage over time. The electrodes were placed according to the 10/20 system. This system describes that electrodes are arranged based on their distance from the two main axis: anterior-posterior and the coronal (Rugg Coles, 1995). The electrodes Fz, Cz, Pz, linked mastoids, Fcz (ground), EOG, and Fp2 were used. The linked mastoids were used for references and the EOG and Fp2 were used together to get a bipolar recording. The auditory tones including: a standard high frequency tone, target low frequency tone, and a random sound were presented using an oddball paradigm. The participant was also equipped with headphones and a remote button. Procedure The participant was required to sit in an isolated room with headphones on and listen to a sequence of auditory tones including target stimuli, standard stimuli, and a rare sound. During the presentation of the auditory stimuli the participant was asked to respond to the target tone by pressing the remote button and to essentially ignore the other sounds. The EEG picks up frequencies that are not considered usable data for this study. With the computer program Neuroscan blinks and muscle reactions were removed from the data collected. The EEG is then separated into segments or epochs to represent each time the auditory tone was presented. The base line is manipulated so all recordings were at approximately 0 amplitude. The last step was to average all of the waveforms to produce a graph representing the event-related potential at each electrode. Results On average, low sensation seekers had higher amplitude at N100 and shorter latency than high sensation seekers. Those scoring high on sensation seeking had a longer latency and lower amplitude than low sensation seekers. Table 1: Average amplitude and latency at each electrode for high and low sensation seekers ERP.png Fig. 1: Event-related potential for high and low sensation seekers in reaction to standard stimuli at the Cz electrode Discussion It was thought that those who score high on sensation seeking would have higher amplitude and a shorter latency at the N100. The results contradicted what was hypothesized in that high sensation seekers actually had lower amplitude and a longer latency at N100. From the results, it is speculated that the repetition of stimuli played on one of the components of sensation seeking: boredom susceptibility. To recap, the N100 is indicative of the onset of stimuli in the environment and has no content information. In the perspective of the N100 component and neglecting the differences in the auditory tones presented, the high sensation seeker was presented with stimuli repetitively for an extended period of time. Zuckerman (2007) stated that people high in sensation seeking dislike monotonous tasks which would explain why they would have lower amplitude at N100 than low sensation seekers. When looking at the N100 alone, Nataanen (1990) explained that with repetition of a stimulus there is a decline in N1 amplitude. The presentation of auditory tones to participants was repetitive and would have resulted in lower N100 amplitude for both high and low sensation seekers. It was also shown, in research conducted by Budd et al.(1998), that stimulus presented too closely together will result in a smaller N1 because there is not enough time for neuronal recovery. There also may be a chance, because of the lack of statistical analysis, that there is actually no significant difference between the amplitude at the N1 for high and low sensation seekers. From the research done by Carol et al. (1982) on the correlation between sensation seeking and drug selection based on the optimal level of arousal theory, it can also be speculated that there would be no significant difference between high and lows at the N100. The optimal level of arousal theory would postulate that high sensation seekers, because their optimal level of arousal is higher than low sensation seekers, would choose stimulants over depressive drugs to heighten their level of arousal. It would also be expected that low sensation seekers would be more attracted to depressants because of its dampening effect on arousal levels. Their results showed that high and low sensation seekers both enjoyed the stimulants more. Looking at these results it may be concluded that it is more realistic that there is no significant difference between high and low sensation seekers at N1 (Carol et al., 1982). The sample size was quite small with a total of 9 participants. With a larger sample the results would be more applicable to the general population. The study used male and female participants, but there was no analysis of whether females or males scored higher on sensation seeking or what that meant in terms of the results. This made it so the results and the scores could not be compared on the basis of gender. The age range of participants was limited to 17-19. Also, all of the participants were from introductory psychology courses from the same university. In future research it would be interesting, using ERP, to compare gender and the scores on the sensation seeking scale and how that would affect the results. From previous research it was thought that levels of testosterone correlated to levels of sensation seeking. That higher testosterone, more prevalently in males, had a positive relationship with high levels of sensation seeking (Zuckerman, 2007). In reference to the results in this study and its possible origin from boredom susceptibility, new research could look at the different components of sensation seeking instead of the total score and how that would affect ERP studies. In the research from Zuckermans publications, it was found that the demographic factors that most affected levels of sensation seeking were gender and age, which supports the idea of future research being done with those two aspects (Zuckerman, 2007).

Marketing Disney Consumer Products in the Middle East Essay -- Busines

Marketing Disney Consumer Products in the Middle East 1. Disney Consumer Products Middle East was interested in Lebanon, which has only one million children and teenagers and not Egypt, which has a much larger population, due to the following reasons; a. The literacy rate in Lebanon was much higher than the literacy rate of the populations of other Arab states in the Middle East at that time. b. The population of Lebanon was more familiar with western products, which included the Disney products. In reference to (Exhibit 6) in the case study, one could see that both awareness of the brand and awareness of the various product categories of the brand were already established. c. Many of the Lebanese distributors occupied important positions throughout the Middle East, which in turn might help DCPEME in penetrating other Arab markets. d. The Lebanese society was comparatively liberal when compared to other neighboring Arab states, thus all Disney products would be accepted and readily sold in such a market 2. In 1993, Disney products were distributed in Lebanon through one of the following three channels; a. Worldwide licenses that legitimately distributed Disney products through their Lebanese distributors. b. Non-worldwide licenses that distributed Disney products through Lebanese distributors. c. Non worldwide licenses unaware that several that several of their wholesalers were selling Disney ... Marketing Disney Consumer Products in the Middle East Essay -- Busines Marketing Disney Consumer Products in the Middle East 1. Disney Consumer Products Middle East was interested in Lebanon, which has only one million children and teenagers and not Egypt, which has a much larger population, due to the following reasons; a. The literacy rate in Lebanon was much higher than the literacy rate of the populations of other Arab states in the Middle East at that time. b. The population of Lebanon was more familiar with western products, which included the Disney products. In reference to (Exhibit 6) in the case study, one could see that both awareness of the brand and awareness of the various product categories of the brand were already established. c. Many of the Lebanese distributors occupied important positions throughout the Middle East, which in turn might help DCPEME in penetrating other Arab markets. d. The Lebanese society was comparatively liberal when compared to other neighboring Arab states, thus all Disney products would be accepted and readily sold in such a market 2. In 1993, Disney products were distributed in Lebanon through one of the following three channels; a. Worldwide licenses that legitimately distributed Disney products through their Lebanese distributors. b. Non-worldwide licenses that distributed Disney products through Lebanese distributors. c. Non worldwide licenses unaware that several that several of their wholesalers were selling Disney ...

Three Strike Laws Essay -- Law Laws Argumentative Persuasive papers

Three Strike Laws Mandatory minimums and three strike laws, are they really the answer to the crime problem America has faced for years? Many would say yes, including me, as long as it is for a violent crime such as murder, rape or arson; some feel that even theft, drug trafficking or possession, and burglary are all worthy of the 25-to-life sentence that can be carried under the mandatory minimums for three strike laws. A three-strike law is a law that states that you will be sentenced to 25years to life for three violations and convictions of a law. Where the three strike laws have mandatory sentences, mandatory sentences aren’t always tied in with three strike laws. A mandatory minimum is a law that requires someone serve a predetermined amount of time in prison for specific offenses and the only way to have it reduced is by assisting the authorities in further convictions of others. In California a man was sentenced under the three strike laws for theft because he had two prior convictions. This man had been convicted of robbery and attempted robbery; therefore the slice of pizza he stole got him 25 years to life in prison (Lungren Trumpets ‘Three Strikes’ Law). Yes now, in California, you can be sent to prison for life if you take a slice of pizza from someone. Let’s talk about how fair these laws are. Many say that these laws are used to profile African Americans and inner-city minorities primarily by the sentencing difference in rock and powder cocaine. There is a difference in the two forms and how they’re sold. Cocaine can be bought and sold as powder or rocks, also known as crack or crack cocaine. The effects of each are essentially the same. People will get the same effects with powder as w... ...ad, Peter. â€Å"Mandatory Sentences: Putting the Record Straight† Contemporary Review 270.1573 (1997): 57-61. Easton, Steve. â€Å"Incarceration Aids Drug Fight.† USA Today 30 Sept. 2002: News A11. Free, Jr. Marvin D. â€Å"The Impact of Federal Sentencing Reforms on African Americans.† Journal of Black Studies 28.2 (1997): 268-287. Goodwin, Catherine M. â€Å"Determining Mandatory Minimums In Drug Conspiracy Cases.† Federal Probation 59.1 (1995): 74-79. Heath, Erin. â€Å"One-Track Justice.† National Journal 33.34 (2001): 2614-2617. Locy, Toni and Joan Biskupic. â€Å"U.S. Panel to Urge Change in Crack Penalties.† USA Today 4 Aug. 2002: News A3. Stodghill, II, Ron. â€Å"Unequal Justice: Why Women Fare Worse.† Time 2 Jan. 1999: 50-52. Taylor Jr., Stewart. â€Å"Good Pardons, Bad Laws, and Bush’s Unique Opportunity.† National Journal 33.7 (2001): 466-468.

Critical Review of Carn Essay -- Essays Papers

Critical Review of Carn The novel Carn, by Patrick McCabe, is a thought-provoking tale of people from a town in Ireland. The town, Carn, goes through economic failure, complete industrialization and commercial revival, back to total desolation. As the town changes, so do the main characters, Josie Keenan and Sadie Rooney. Although they do not know each other at the beginning of the novel, after the indulstrialization of the town, their lives eventually intersect. All they want from life is to lead normal lives -- outside of Carn. Even though Carn is now an industrial town, it holds bad memories and a sense of imprisonment for Josie and Sadie. Both their lives become tied to the town of Carn. Sadie plans to move to England, but when she becomes pregnant she must stay in Carn and raise a family. A lack of options forces Josie to remain in Carn, the only home she knows. Eventually, Josie's destructive lifestyle and the political conflicts between England and Ireland result in tragedy for both characters. McCabe does an excellent job at developing the characters of Josie, Sadie, and the town of Carn itself. He shows the futility of their hopes, which ultimately results in tragedy and despair. The reader can relate to the characters, and by the conclusion of the novel, the reader will feel as if s/he knows the characters personally. Josie Keenan lives a life without hope. The author does a good job of providing insight into Josie's life by informing the reader of everything that effects Josie from the beginning of her life, right until the end. Living with an abusive father has made Josie believe that no one is good, and everyone is only looking for what they can gain from others. The only kind words she has ever received are from her mother. Even this source of happiness is taken from her though, because her mother dies when Josie is young. She moves from an orphanage right into the working world, and into a world of men. Because she does not have a strong father figure in her life, she looks for love else where. Men love her body, and she loves the control this gives her. "Josie [sees] now that there [is] nothing she [can't] do with [men] (49)." She takes men's money and does with it as she pleases. She "[takes] the bus to a town across the border where she [sits] on her own in a cafe listening to a jukebox and eating ice-creams (... ...e able to give an inanimate object its own character, and to do it well. Carn is an excellent example of a well-developed character. McCabe's views of life are demonstrated by the lives of Sadie and Josie, and the town of Carn. McCabe's characters' lives are replete with suffering and sorrow, and they all react with bitter resignation. Sadie, Josie, and Carn are resigned to accept their fates - Sadie's, involuntary life in Carn; Josie's, debauchery and death; and Carn's, economic desolation. Carn is very well written and is a wonderful book. However, not everyone will enjoy it. There is a considerable amount of history involved in it, so people who enjoy history will benefit from it. It is also very depressing, so readers who love happy endings will be disappointed with the conclusion of the story. For these reasons I did not enjoy reading this book, however I do understand the literary merit that is displayed by McCabe. The story line and characters are well developed, and it is an interesting story. I recommend it to anyone who is learning about the conflicts in Ireland, or to anyone who likes to get to know fictional characters in a personal way.

A Short Analytical Paper of Abraham Lincoln’s “a House Divided” Essay

The House Divided Speech was addressed by Abraham Lincoln on June 1958. He delivered the speech upon his acceptance of Illinois Republican Party’s nomination as the senator of the state. Thus the speech became a very important launching campaign for his success in politics thus giving him a national limelight that saw him in the elections to the presidency in 1860.The speech primarily addressed on the issue of slavery in America. Abraham Lincoln delivered his speech aimed at establishing his strong beliefs towards the acts of slavery. The speech was also meant to point out a differentiating factor of beliefs from Stephen Douglas and the rest of the top governmental officials who seemed to practice corruption in their transactions. According to Abraham Lincoln, â€Å"A House divided against itself cannot stand†. This was the major crucial theme of Abraham Lincoln’s speech. From this important statement,Licoln meant that the American nation could not in whatever terms or state face a positive survival phase when it was composed of a state of half-slavery and half-free. He meant that only one of those two states could only exist. Thus his bold statement was that he expected that the division that existed had to cease so as to embrace success and good governance. Lincoln’s speech helped rouse to the people of America the recognition of the extent to which slavery had gone. Lincoln’s speech is still relevant in this 21st century in that even today, each nation should embrace unity in all its undertakings whether political, social and economic. He believed that the ideals of a nation with freedom for all could not have a chance of coexistence whether socially, morally or in legal terms under one nation. Thus slavery should either be accepted among all people or be universally denied. A universal truth is clearly bears a clear significance from Lincoln’s statement to the extent that such a statement even pervades a lot of importance to the modern society and even the governments in power today. Such relevance can be clearly seen in the experiences in Sudan. Continued irreconcilable differences in culture and religion against the people of Sudan saw Southern Sudan seceding to become the republic of South Sudan. Such success for secession bears credit from the prophetic work of Abraham Lincoln. A division had always existed between the people from Northern Sudan who were associated with Muslim religion and the people from the Southern Sudan who were associated with Christianity. This scenario bred a situation of ethnic and cultural differences between the two states to the extent where secession could be avoided. Even today, the American nation is still faced with challenging political divisions and differences especially between the parties of the Republicans and the Democrats. The unwillingness of the two parties to arise to compromised solutions has always been evident in most of the major recent crises facing the nation. Clear evidence is the recent crisis on the debt ceiling where the Republicans were on the favor of maintaining cuts on spending as opposed to the Democrats who were advocating for an increase in taxes so as to increase revenue collection in the country. Further differences saw a compromised situation of debt ceiling being arrived at as the solution. This led to the country facing an economic disaster as a result of the oppositions from the two strong political parties. In the recent world, the institution of marriage can be compared to the speech of Abraham Lincoln. Marriage is a union of two people who are bound to each other by law. Division is prone to occur in a marriage situation in case of a divorce. For the married partners to embrace endured togetherness and unity in their marriage, they must appreciate common interests of concerns in their practices. In case one of the partners dissent from the unity and togetherness set up, the marriage is susceptible to division brought about by breaking of the legal bonds that hold the marriage partnership in unison. Continued lack of an amicable compromised solution between the two conflicting partners will thus lead to separation. Continued separation will see the two partners seek a divorce in a court of law and the marriage will fail completely. Most marriages nowadays are failing as a result of continued disagreements of interests between the married couple. As per words of Lincoln that a divide house cannot stand, thus the divided marriage partnership cannot even endure survival thus it breaks up. Even today, divisions in groups have been as a result of continued differences among the uniting groups. Humans have a tendency to incline towards the protection of their interest’s aid favors of their perceived groups. Such favourism makes them advocate fully for their interests posing a challenging opposing side to the interests of their unperceived groups. Many nations today are faced with such opposing groups having differing interests and ideals. People advocating for similar ideals tend to create strong ties of loyalty and even alliances creating a boundary to the opposing group or alliance. The existence of the two opposing groups as a whole sees each group maintain conflicting interests. Continued disagreement leads to one group conquer the other resulting to a failing side and a winning side. Ultimately such results create division in the nations. Thus, Abraham Lincoln’s works from the speech â€Å"A House Divided† bears a lot of significance and relevance in our modern world.

A Study on the Problems Faced by Teachers in a Mixed Essay

A Study on the Problems faced by Teachers in a Mixed-ability Class. P. Karthi, Assistant Professor, Department of English, Gobi Arts & Science College, Gobichettipalayam. Mixed ability as used in ELT usually refers to the differences that exist in a group in terms of different levels of language proficiency. This might be a result of simply the amount of time they have spent for learning, their different language learning abilities or learning style preferences. Almost all groups are mixed-ability. The world of English language teaching (ELT) presents a great number of ideas and concepts, expounding a vast assortment of styles, models and techniques, but often makes a general assumption on the make-up of actual classes in which such teaching methods are to be employed. In an ideal teaching environment, we might all wish for energetic, highly-motivated and able students coupled with a limitless supply of time and resources, but the reality that many of us have to face is far from the ideal situation. For a variety of restrictive reasons there is a need for teachers to make the best use of what is available and to do so in the most productive way that one’s personal teaching methodology might allow. Teaching students with mixed ability can pose a unique set of challenges. Diversity in language, culture, confidence and ability can all come into play for teachers in the classroomWorking with students, sending them down different paths in order to arrive at a similar goal can be one of the most challenging things for teachers of all backgrounds. However with patience, respect and hard work all the seemingly grand problems can be overcome to the benefit of all. As such, it is our intention to present a brief, basic summary of what we believe to be a sound starting methodology for approaching classes with students of mixed abilities. As a first step in managing the diversity of student ability in the classroom, there needs to be an analysis of the needs of the students. With this analysis the teacher will gain much ground in the effort to determine and support the needs of every student. This analysis will provide an opportunity for the students to reflect on their ability and style and prepare them for the fact that the class will not be managed in the traditional manner. While this action seems to add work for the instructor on the front end of things we think we can easily liken it to the old adage ‘an ounce of prevention is worth a pound of cure’. Upon determination of the individual student needs the teacher can strive to coordinate the students into functional learning groups based on their skills and learning pace. The construction of focus groups allows the instructor to proactively increase the effectiveness of the lesson plan and provide realistic and achievable assignments to the students. The groups can work together based on their skill level or at that time the instructor can intermingle the weaker with the advanced, which will also contribute to creating variety in the class. This method allows for all students to advance toward a mutual goal at an appropriate pace for their capacity and avoids putting them off with material that is outside of their aptitude. Provided the instructor has established focus groups based on ability or learning pace the next step is to consider the curriculum to be utilized. The instructor should prepare a collection of authentic information and materials that can be used with varying requirements for the class. These materials can be utilized in the classroom to provide different tasks for the unique skill levels so as to achieve conformity in the exercise, while utilizing realistic expectations of what can be accomplished based on individual groups. To this end the instructor can include several different versions of the same homework task in order to align with achievement levels and maximize the benefit to all the students. Ultimately in this very limited summary we feel that we need to consider the psychology of the students, the effects of this methodology on them and how to work to benefit each and every student. If caution is not taken to include all students fully the weaker students will potentially not achieve and consequently experience the natural reaction of avoiding the activities they are not successful in. Because of this reaction the achievement gap will only be widened rather than narrowed. To this end, instructors must make an effort to make the classes inclusive while differentiating in order to ensure student achievement across the board and not just with the better performing students. While there are so many different facets in managing a class of students with mixed abilities, by taking some basic measures teachers can manage the challenge effectively for the benefit of all. We can be certain hat we have only begun to scratch the surface of the issues faced by teachers of classes with mixed ability students, but we hope we have provided some basic building blocks for individual instructors to start with. As instructors we have the responsibility to show respect and provide reasonable attention to all students and we feel strongly that utilizing the previously stated methodology is a start down a path to achieve such ends. Differentiating Instruction for Advanced Learners in the Mixed-Ability Classroom.

Zara Company

IntroductionThe United Arab of Emirates is always open to local and international markets, and keeps abreast of the continuous change in the marketing environment. The economy in the UAE is very strong as it ranks in the world market and compete with major countries. People in these days consider more about fashion and they try to follow any new lines of fashion because they care about elegance and everything that can make them beautiful. Zara is a brand that can satisfied people especially in the UAE because it products many of unique clothes, bags and shoes in a good price to be one of famous brand and known in the world. Spanish brand and one of a famous brand in the world which that is specialized in clothing and it founded by Ortega Goanna and Rosalie Mere in 1975. Brief background information about the brandZara is Spanish brand and one of a famous brand in the world which that is specialized in clothing and it founded by Ortega Goanna and Rosalie Mere in 1975. Zara known as one of the big and major selling brands and fashion retailer in the world and it is available in 86 countries in the world like Spanish which has a big number of Zara's shop, Germany, Morocco and the UAE. Zara has around 1763 shops around the world which can make a big seller and profit for Zara. Zara started to be distributed in 1957 for different countries in the world and they opened there shops in the Middle East during 1998 until 2000 in different countries such as the UAE, Kuwait and Egypt. Zara has different lines fashion for different categories like male, female and kids too and they focus on fast and practical fashion which is product in weeks.Consumer productThere several useful product that Zara provides to its customers. However, we chose makeup for women. We as female like to wear makeup always and we want Zara to produce those product because of the quality of their products. Like foundation is important one and lipsticks and mascara those are the main. These product will serve women specific the young girl because they like beauty cosmetics. The strength is the quality that Zara use with manufacturing its product so customer won't suffer from it although the weakness is the competitors like H&M they offer makeup for their customer with high quality and lower prices. B- Marketing Opportunities We have some idea, it will help Zara shop to improve and be better they can attract the customers through price cut and build more Zara shop in many different places it will be easy to visit this shop and buy more products, I think when Zara shop do the offers that will help them to find many customers. Product development is the creation of products with new or different characteristics that offer new or additional benefits to the customer, the process consists of the following stages coming up with a product idea, researching the idea, designing and planning.  Primary Research We evaluated the survey of people opinions about Zara. A total of twenty response, seventy five percent (75) were female. And twenty- five (25) percent were male. Most people were between two and thirteenth, and few of them were between fourteenth and twenty. We analyze the response in orders of question, and it turned out a huge amount of people prefer to visit Zara more than the other shop because they have excellent products. Not also they own one but even they think it reliable. From the study, most people who responded agrees to buy a product from Zara greater than the other products. According to the survey a small percentage of people are willing to buy this moment. On the other hand, slight amount of people is not interested in purchasing more products because it is very expensive and some people they don't have the Zara shop in your country. Or it depends on some people taste and that's why they don't see Zara shop as a first choice. However, Zara company improve their products and service quality to coming up with a product.Marketing opportunities:The marketing opportunity is â€Å"A potentially favorable condition in which a business can capitalize on a changing trend or an increasing demand for a product by a demographic group â€Å"(Investors words, N.D).We think marketing opportunity linked to its productivity development. When it is at a high level, Zara's profit will continue growth. The companies compete with each other, and they almost have the same competitive opportunities. The development, diversification, and innovation help the Zara and other companies to protect the opportunities of competitive.Human capital as well as technology information allow Zara to respond to the demand for its customer better than other companies (Lee.J, 2015). The clothes, perfume and chose industry need to understand the marketing opportunity to be in a good position in the market. There are many things that help Zara company to have a good marketing opportunity such as technological innovation and diversification. Innovation:The strategy of developing ideas that create value which is modern and suitable for people. When Zara's company create creative and innovative ideas in its product and services, it attracts its customer to come to the shop and by more. We are now in the era of innovation, so all people look forward exotic and creative things. Diversification:Diversification is an administrative method that gathers many investments in one portfolio.Zara Design team are producing 18.000 different model of clothes per year, that's about 70 every working day in a continuous process (7 innovation, 2013). Existing market segment and new market segment:We think new market segment attract people to come to the shop and buy because in these time people like the trend things. The existing market segment will not be developed and suitable for everybody.Segmentation and Targeting:â€Å"The identification of individuals or organization with a similar characteristic that has significant implications for the determination of marketing strategy)†Fahy & Jobber, N.D).Marketing segmentation helps Zara Company to support profit and economic growth, improve customer retention, and more effective targeting of communication. The clothing is changing every day which means the targeted consumer would need to be following the current fashion trends.We can divide consumer segmentation to behavioral, psychographic and profile. Behavioral:The objective of Zara Company is to increase customer equity and customer satisfaction, so the company tries to do research that improves products and services and pay attention to occasions. For example in AlEad they introducing a new collection. Geographic:Zara Company opens many branches in our country to facilitate access to it. And also open the branches in the places that are suitable for people regarding weather and safety. Demographic:Zara opens its branches in the area of population concentration such as malls, to be easy for the customer to buy. If Zara opens its branches in the place that's far from the population density, this will cause problems such as loss. Customer profile:The age range of Zara's customer is various, and it includes children, teens and adults. The more age group buy from Zara are between 18-40 years. They have mid-range income which makes them able to purchase. Also, they are interested in fashion trends.(Lee, J.2015).Application of the marketing mix:All markets applies marketing mix to promote their brand or product. The 4Ps make up a typical marketing mix; product, price, place, promotion. Zara provides various products for their customers. Also the main strength and power of Zara Company is that it's able to react quickly to the latest highly fashion, season needs and customer needs whether products or services. The following are the products line in Zara product mix;Clothes for men, women and kidsPerfumesShoes for men, women and kids6.1 Product We want to develop a new product that Zara Company doesn't considered about that is Makeup moreover Zara customers most of them are women they are loyal. As we see here the UAE community like Dubai, Abu Dhabi and Sharjah are developed and civilized, and they're in line with the latest trends in fashion specially the females, they like modern, show, painting and to wear makeup every day. Zara Company did researches and studies about launching makeup for women soon with high quality, professional and qualified workers, new features such us multi-tasking (foundation cream, lipsticks, mascara and eye shadow†¦) with suitable prices so clients could save money. The company is willing to spend lots of money on attractive advertisements for this new products. Cosmetics products serve women to look more shine and beautiful. As well as it will help them with suitable prices that we put. The products will have the brand logo and label, so that it distinguished from other makeup brands. However, the packaging it will be freak, clear and attractive also with low cost so the makeup won't be expensive. 6.2 Proposed price:Zara sits the price range depends on some factors such as countries, economy and number of costs, so every country has a different price of Zara's brand. Also, Germany has different prices from the UAE, so they have a high price for the products more than the UAE or other countries in the Middle East who have Zara Brand because the economy is different and the cost too. In addition, Zara tries to give people a good quality of clothes at affordable prices so that can bring a lot of profit for Zara. The pricing in Zara in the UAE is around 115AED – 500AED. Moreover, cosmetics like lipstick is 29 AED, blusher 20 AED, foundation 80 AED, eyeshadow plate 55 AED and mascara 32 AED. Value: Zara gives people one of the unique and fashionable clothes in the world with good price that all people can buy. Zara uses pull system in their stores and produce a small quantity of each style because of big numbers of styles that they produce each month. Zara uses a good manufacturing method to avoid any threat that they face such as some disruptions because the weather and factory problems which can effect on the production. In addition, it is an important for any company to build their values to make their brand one of the famous brand in the world, so Zara makes this value by the trust with their customers and give them a good quality of clothes. The value in Zara is around 13 billion in a year and more than 3 million customers around the world. Cost:The high cost requires a lot of money and profit to make a sustainable profitability. The advertising and store promotion cost 3.5% from their revenue, the company does not cost alt of money on their advertising but they said that the company invested around 450$ million on commercials and logistics area. In addition, the sales index's increased to 6%. Competitor: There are a lot of competitors of Zara such as H&M and Mango because they are two big companies that can make some challenge to Zara. There are some similarity and difference between these three companies such as Zara is product fast fashion for different categories like male, female and kids and H&M products for the same categories too but for practical and fashionable designs but Mango is special for only male and female without kids. The distribution in the world, H&M has more distributed in the world more than Zara and Mango so that can effect on the number of the profit too because H&M has a big profit in a year more than these two. The competitors also provide the similar techniques of promotion but Zara have to create creative and innovative promotion .For example in occasion it provide new collection with a good prices. 6.3 Proposed place:There are a lot of methods that Zara uses to be more distributed like having a lot of retail outlets in different countries.Also, Spain has a big number of Zara's shops in the world, so this is a kind of exclusive distribution. In UAE we have many stores of Zara which are located in Abu Dhabi, Dubai, AlAin and Sharjah. The survey results show that Zara company should open new brunches like in Fujairah and Ajman. We prefer to open Zara in each city in UAE because to make it easy to access to it.We also think that Zara has to open new section which is Makeup. Makeup attracts women to come and buy. Because of the quality and suitable prices that will support people to buy.If Zara makes offers this will cause more distribution and this will help Zara to be more effective. 6.4 Proposed promotion: The brand should focus on promotion to be more famous in the world and because a lot of people these days use the internet and websites to do shopping and see the new products so the brand should focus on website, some application like Facebook and Instagram help Zara to have a lot of customers from different countries. Nowadays, people use social media all the time, Zara has to join to social media to attract people by commercial advertising in Snapchat, Instagram, Facebook and YouTube. Moreover, release posters on the streets. Finally, they can put an advertisement in the cinema and television. In Dubai shopping festival, Zara takes the advantage of the opportunity and make offers that are the local people and foreigners happy with it. Conclusion Our report maintains data that we collected about Zara brand and how it began, who is the founder of, where is it location. Zara known as brand that has high quality of products and services that is it provides and manufacture. Zara organization is successful and the best brand between its competitors' and has huge number of clients. Also the Zara company continues to develop itself always in order to not lose the customers. The prices are reachable and suitable for all people. We included primary research a questionnaire survey to get the evaluation of Zara from people. References group, i. w. (n.d.). Market opportunity. Retrieved from investors world: http://www.investorwords.com/19306/market_opportunity.html#ixzz5CF7EiPeqinnovation, 7. (2013, November 13). Process Innovation – Zara. Retrieved from 7 innovation: https://7innovation.net/2013/11/13/process-innovation-zara/Lee, J. Y. (2015, May 12). Final zara marketing strategy . Retrieved from slide share: https://www.slideshare.net/JiYoungLee26/final-zara-marketing-strategyRuddick, G. (2014, October 20). How Zara became the world's biggest fashion retailer. Retrieved April 17, 2018, from https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11172562/How-Inditex-became-the-worlds-biggest-fashion-retailer.html Appendices: questionnaire 1. -clothes-shoes-perfumes 2. Do you think Zara shop prices suit everybody?-Yes-NO-Not sure3. Do you prefer or suggest to open new branch in your city?-Yes-No-Not sure4. Are you loyal customer to Zara store (e.g. have a customer card)?-yes-No-Not sure5. Are you satisfied with products and services that offered by Zara?-Yes-No-Not sure 6. What do you think of the quality of Zara products? -Excellent-Good-Poor-Very bad7. How often do you visit Zara? -weekly-monthly-once in a Yearly8. Does Zara's promotions attract you to come and buy?-yes-No-Somehow 9. What is special about Zara?-quality -prices-It offers all type of product (Perfumes, Bags, Dress and choses).10. Does Zara Company improve their products and services quality?-yes-No-Not sure

Computer Role in Entertainment & the Arts

Computer Role in Entertainment & the Arts How will my leisure activities be affected by information technology? Information technology is being used for all kinds of entertainment, ranging from video games to telegambling. It is also being used in the arts, from painting to photography. Let's consider just two examples, music and film. Computers, the internet, and the World Wide Web are standing the system of music recording and distribution on its head and in the process are changing the financial underpinnings of the music industry.Because of their high overhead, major record labels typically need a band to sell half a million CDs in order to be profitable, but independent bands, using online marketing, can be reasonably successful selling 20,000 or 30,000 albums. Team Love, a small music label established in 2003, found it could promote its first two bands, Tilly and the Wall and Willy Mason, by offering songs online free for (Dowloading—transferring data from a remote comp uter to one's own computer—so that people could listen to them before paying $12 for a CD.It also puts videos online for sharing and uses quirky websites to reach fans. â€Å"There's something exponential going on,† says one of Team Love's founders. â€Å"The more music that's downloaded, the more it sells. â€Å"‘† Many independent musicians are also using the internet to get their music heard, hoping that giving away songs will help them build audiences/*4 The web also offers sources for instantly downloadable sheet music. One research engineer has devised a computerized scoring system for judging musical competitions that overcomes the traditional human-jury approach, which can he swayed by personalities and. olyphonicHMI and a Spanish company, PolyphonicHMI, has created Hit Song Science software, which they say can analyze the hit potential of new songs by, according to one description, â€Å"reference to a finely parsed universe of attributes derive d from millions of past songs. † As for movies, now that blockbuster movies routinely meld live action, and animation, computer artists are in big demand. The 1999 film Star Wars: Episode /, for instance, had fully 1,965 digital shots out of about 2,200 shots.Even when film was used, it was scanned into computers to be tweaked with animated effects, lighting, and the like. Entire beings were created on computers by artists working on designs developed by producer George Lucas and his chief artist. computers as a source of entertainment as well as amusement Answer The sources of entertainment has evolved down the ages. But human beings search for entertainment and things that could amuse him or her has been existing since time immemorial. One of the latest form of entertainment for the present civilization is computers.With inbuilt and loaded computer games, availability of softwares which allow you to paint, listen to music, watch videos, movies and also allow you to create mu sic or videos or movies; computer has really become a major source of entertainment for the people who are computer savvy or at least computer literate. Other than this, the obvious source of entertainment on computers is the internet which not just connects you to the rest of the world but also allows you to find your amusement right at home.Chat rooms allow us to connect with like minded people and discuss with them about our favourite topics. Messengers also allow us to connect to your friends across the world and talk to them. Websites which carry news and other matters related to entertainment become a major source. Online games allow us to play with other people who have access to that game in a virtual world, while we are all seated in our own room in front of our PCs. Innumerable examples of internet as an entertainment source can be quoted.Now with Microsoft and Google promising to built the complete virtual structures of any city in the world on the internet, people would not have to travel to those people on holidays in order to explore and enjoy the city. They just have to log on to the Google World or the Microsoft site and explore the city online where they can walk down the streets enter buildings and even make purchase while they are gossiping about the prices with the other customers in the shops. Now can there be any doubt that computers are a main source of entertainment and amusement in this generation?Computer Games & Entertainment The computer games and entertainment business is a fast growing multi-billion dollar worldwide business, with games platforms ranging from Playstation 3, Xbox 360, Nintendo Wii, mobile and handhelds including iPhone, iPad and Android phones, PC-based, and massively multiplayer online games (MMOG) involving tens of thousands of people. With ongoing strong demand for graduate computer games programmers from the UK and abroad, this MSc will produce graduates who are well positioned to get a job in this exciting wor ldwide industry.Potential employers include EA, Ubisoft, Sony, Activision, Microsoft, Cinesite, Framestore, and many more. In a wider sense, the influence of computer games programming is spreading to other digital media industries outside games, as seen in products such as Second Life, Habbo Hotel and Bebo, or as seen in other entertainment industries such as special effects for television, videos and movies. Computer games are starting to fundamentally change the way people interact with computerised systems.Computers isn't limited to the areas where we most expect to find it such as business and industry. It's also being widely used in entertainment and arts world. These are almost as Sports: If there is a perfect way to pitch a ball, execute a spin on the ice, or take off from a ski jump, computers can find it. By analyzing the motions of the best athletes, sports trainers and kinetic specialists establish profiles. Other athletes can compare themselves to those profiles and try to improve their own styles and moves. Thus computer can be taken as a crucial element now in entertainment ndustry, with more and more multimedia content being planned, and built many applications as there are entertainers and artists. People look forward to the entertainment for recreation, so that they can reduce their stress and strains of their complex machine like schedules. All our traditional entertainment utilities like music, movies, sports, games, etc. are now affected by IT, one can have all these services, sitting at home and enjoying themselves. Computers are used in entertainment to create or enhance a production or performance.The tools have become so sophisticated that it's becoming almost impossible to distinguish between the real and the artificial in the film and the photography. Movies: If you have seen Titanic, matrix, Jurassic Park or cartoons on any TV channel, can you question the importance of Computers in the film industry? With the aid of sophisticated g raphics and animation packages the special effect technicians can create any illusion. Computers help in improving productivity by automating time consuming, repetitive and monotonous processes.They give the movie makers a lot by giving them the power to create the kind of special effects they want. Computers are widely used to create special effects in Big Budget movies. They are also extensively used behind the scenes to edit film during the production process. Scanners are generally used to help create complex twisting motions. New movies are developed using computer graphics, animations etc. which resemble real life events, thus reducing cost as well as time involved in the making of such movies. Music: The use of technology in the world of music is an unavoidable fact.Any musical composition that we hear today goes through a technological process at some point. Music allows you to edit recorded music or even create your own. With the computer connected to a stereo or synthesize r, you can be your own composer and audience. Both artist and sound engineers are finding novel applications for computer in their work. There are lot of Music Composition languages that provide ways to create music on a computer   some are Music, Symbolic, Composer, Fugue and so on which run on different platforms.Animations: In earlier days, Bugs and Bunny, the road Runner, were laboriously hand drawn in the hundred of the thousands of frame needed for each cartoon but now computers are doing much of the repetitions work. The computer can create outer space, alien characters, and extinct-animals and so on without the need of creating their physical models. The filmmaker then integrates these backgrounds and characters with   the real characters seamlessly. Example is Jurassic Park. .